Introduction

This Privacy Policy describes the policies and procedures of Fatal Fear Haunted House, LLC ("Company," "we," "us," or "our") regarding the collection, use, and disclosure of your information when you use our Service. This document outlines your privacy rights and how the law protects you.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. Use of our Service is also governed by our Terms of Service.

Interpretation and Definitions

Interpretation

Words with initial capital letters have defined meanings under the following conditions. These definitions have the same meaning whether they appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.
Company (referred to as "the Company," "We," "Us," or "Our" in this Agreement) refers to Fatal Fear Haunted House, LLC, 15701 La Hacienda Dr., Austin, TX 78734. For the purpose of the GDPR, the Company is the Data Controller.
Website refers to Fatal Fear Haunted House, accessible from https://www.fatalfear.com
Service refers to the Website and all associated services.
Country refers to Texas, United States.
Account means a unique account created for you to access our Service or parts of our Service.
Personal Data means any information that relates to an identified or identifiable individual. For GDPR purposes, this means any information relating to you such as a name, identification number, location data, online identifier, or factors specific to physical, physiological, genetic, mental, economic, cultural, or social identity.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies are small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history on that website.
Data Controller (for GDPR purposes) refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
Service Provider means any natural or legal person who processes data on behalf of the Company. This refers to third-party companies or individuals employed by the Company to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analyzing how the Service is used.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personal Data may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Date of birth (where required to verify age for ticket purchase)
Emergency contact information (when provided for on-site safety purposes)
RFID wristband identifier and on-site location data (see "RFID Wristbands and On-Site Tracking" below)
Usage Data

Usage Data

Usage Data is collected automatically when using the Service. This may include:

Your device's Internet Protocol (IP) address
Browser type and version
The pages of our Service that you visit
The time and date of your visit
The time spent on those pages
Unique device identifiers
Other diagnostic data

When you access the Service via a mobile device, we may collect additional information automatically, including the type of mobile device you use, your mobile device's unique ID, your mobile operating system, the type of mobile Internet browser you use, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on our Service and store certain information. These technologies may include beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

The technologies we use may include:

Necessary/Essential Cookies: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services you have requested cannot be provided.
Cookies Policy/Notice Acceptance Cookies: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies: These Cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose is to provide you with a more personal experience.
Tracking and Performance Cookies: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered may include the number of visitors, the websites that referred them, the pages they visited, time of day, and other analytical data.
Targeting and Advertising Cookies: These Cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some portions of our Service.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service: Including monitoring the usage of our Service.
To manage your Account: To manage your registration as a user of the Service. The Personal Data you provide can give you access to different functionalities of the Service that are available to you as a registered user.
For the performance of a contract: The development, compliance, and undertaking of the purchase contract for the products, items, or services you have purchased or of any other contract with us through the Service.
To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products, or contracted services, including security updates.
To provide you with news and special offers: To provide you with news, special offers, and general information about other goods, services, and events we offer that are similar to those you have already purchased or enquired about, unless you have opted not to receive such information.
To manage your requests: To attend and manage your requests to us.
For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of promotional campaigns, and evaluating and improving our Service, products, services, marketing, and your experience.

Sharing Your Personal Data

We may share your personal information in the following situations:

With Service Providers: We may share your personal information with Service Providers to monitor and analyze the use of our Service, for payment processing, and to contact you.
For Business Transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
With Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
With Other Users: When you share personal information or otherwise interact in public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your Consent: We may disclose your personal information for any other purpose with your consent.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Service Providers

We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics and Marketing

We use third-party Service Providers to monitor and analyze the use of our Service and to measure the effectiveness of our marketing campaigns. These services may use cookies, pixels, server-side conversion APIs, and similar technologies to collect Usage Data.

Google Analytics 4 (GA4): Web analytics tracking and reporting site traffic, conversions, and user behavior. We use both client-side (gtag) and server-side (Cloudflare Zaraz) tracking. For more information, see the Google Privacy & Terms page.
Meta Pixel and Conversions API (CAPI): Used to measure and optimize Facebook and Instagram advertising. The Pixel runs in your browser; the Conversions API sends conversion events server-to-server. See Meta's Privacy Policy.
TikTok Pixel: Used to measure and optimize TikTok advertising. See TikTok's Privacy Policy.
Cloudflare Zaraz: A server-side tag manager that executes third-party tracking scripts on our edge infrastructure rather than in your browser. See Cloudflare's Privacy Policy.

Email and Transactional Communications

We may use your Personal Data to send transactional messages (order confirmations, ticket delivery, refund notifications, account-related notices) and, where you have opted in, marketing or promotional materials.

Email Delivery: Email is sent and routed via Cloudflare Email Workers and Cloudflare Email Routing. Your email address is stored securely and used only for communications you have requested or opted into. You may unsubscribe from marketing email at any time via the link in each marketing message; transactional messages related to your purchases or account cannot be opted out of.
Abandoned Cart Recovery: If you provide your email address during checkout but do not complete your order, we may send a limited series of reminder emails to help you complete your purchase. You may opt out of these reminders at any time using the unsubscribe link in any such email.

Payment Processing

We provide paid products and/or services within the Service. We use third-party services for payment processing. We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy:

Stripe: Privacy Policy
Intuit Payments Inc. (QuickBooks Payments): Payment services for credit card, debit card, and ACH transactions on our ticketing platform are provided by Intuit Payments Inc., a subsidiary of Intuit Inc. See Privacy Policy
Square: Privacy Policy

Hosting and Infrastructure

Cloudflare: Our website, ticketing platform, and API services are hosted on Cloudflare Workers, Pages, and related infrastructure. Cloudflare processes IP addresses, request metadata, and other technical information necessary to deliver and secure our Service. See Cloudflare's Privacy Policy.

Security

Cloudflare Turnstile: We use Cloudflare Turnstile, a privacy-preserving alternative to traditional CAPTCHA, to protect our forms from automated abuse. Turnstile does not use behavioral fingerprinting and discards identifying data after challenges complete. See Cloudflare's Privacy Policy.

RFID Wristbands and On-Site Tracking

When you attend our attractions, you may be issued a passive RFID wristband (or other credential containing a unique identifier) for entry, group reconciliation, life-safety tracking, and personalized in-attraction experiences. We use these credentials to:

Verify that the wearer holds a valid ticket;
Track entry into and exit from the attractions for life-safety, occupancy, and emergency-response purposes;
Trigger themed effects, audio cues, and other in-attraction experiences as you move through different zones;
Reconcile groups, locate party members, and assist guests who become separated;
Operate the customer-selectable scare-intensity feature.

The wristband contains a randomly assigned serial number. It does not contain or transmit your name, financial information, or other personal details. The link between your wristband and your ticket purchase is maintained only for the duration necessary for the purposes above and is then disassociated.

Our wristbands use the same passive UHF RFID technology found in retail anti-theft tags, library books, marathon timing chips, and most modern hotel room keys. They contain no battery, no internal power source, and no transmitter — they reflect a small amount of radio energy when one of our readers is within range, similar to the way a stop sign reflects your headlights. The radio frequencies and reader power levels we use are FCC-regulated and well below the exposure limits applicable to cell phones, Wi-Fi routers, and similar everyday consumer electronics. Wristbands stop functioning the moment you leave the attraction premises.

If you would prefer not to wear an RFID wristband for any reason, you may request a non-RFID paper credential from any guest services team member when you arrive. Guests using a non-RFID credential will be checked in and tracked manually for life-safety purposes; some in-attraction features that rely on zone detection (such as the customer-selectable scare-intensity feature) will not be available with a non-RFID credential.

Video Surveillance

For safety, security, training, and operational purposes, our premises are monitored by video surveillance cameras. Footage may be retained for a limited period and may be reviewed in connection with safety incidents, suspected criminal activity, or insurance matters. By entering our premises, you consent to such recording. Footage is not sold or made publicly available except as required by law or to investigate an incident.

GDPR Privacy Rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. The Company aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Legal Basis for Processing Personal Data

We may process Personal Data under the following conditions:

Consent: You have given your consent for processing Personal Data for one or more specific purposes.
Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with you and/or for any pre-contractual obligations.
Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
Vital interests: Processing Personal Data is necessary to protect your vital interests or those of another natural person.
Public interests: Processing Personal Data is related to a task carried out in the public interest or in the exercise of official authority vested in the Company.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

Your Rights Under GDPR

You have the right under this Privacy Policy, and by law if you are within the EU, to:

Request access to your Personal Data. You have the right to access, update, or delete the information we have on you.
Request correction of the Personal Data that we hold about you. You have the right to have any incomplete or inaccurate information we hold about you corrected.
Object to processing of your Personal Data. This right exists where we are relying on a legitimate interest as the legal basis for our processing.
Request erasure of your Personal Data. You have the right to ask us to delete or remove Personal Data when there is no good reason for us to continue processing it.
Request transfer of your Personal Data. We will provide to you, or to a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format.
Withdraw your consent at any time. You have the right to withdraw your consent on using your Personal Data.

To exercise any of these rights, please contact us. Please note that we may ask you to verify your identity before responding to such requests.

Facebook Fan Page

The Company operates a Facebook Fan Page at https://www.facebook.com/fatalfearhauntedhouse.

The Company is a Joint Controller with Facebook Ireland regarding the collection and processing of data from visitors to our Facebook Fan Page. Facebook Ireland provides Insights data, which are anonymized statistical reports showing aggregated information about how users interact with the page.

Cookies associated with the Facebook Fan Page may remain active for up to two years unless you delete them earlier. For more information about Facebook's data practices, please visit their Data Policy.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.

California Privacy Rights

California Consumer Privacy Act (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) grants you the following rights with respect to your Personal Data:

Right to Know: Request that we disclose the categories and specific pieces of Personal Data we have collected about you, the sources from which it was collected, the purposes for which it was collected, and the categories of third parties with whom we have shared it.
Right to Delete: Request deletion of Personal Data we have collected from you, subject to certain exceptions (for example, where retention is required to complete a transaction, comply with law, or detect fraud).
Right to Correct: Request correction of inaccurate Personal Data we maintain about you.
Right to Opt Out of Sale or Sharing: Request that we not "sell" or "share" your Personal Data as those terms are defined under the CCPA. We do not sell Personal Data for monetary consideration. We may "share" Personal Data with advertising partners (Meta, TikTok, Google) for cross-context behavioral advertising; you may opt out by using the "Do Not Sell or Share My Personal Information" link below or by setting the Global Privacy Control (GPC) signal in your browser, which we honor.
Right to Limit Use of Sensitive Personal Information: Direct us to limit our use of any sensitive Personal Information to that which is necessary to provide the requested Services.
Right to Non-Discrimination: We will not deny you service, charge you a different price, or provide a different level of quality if you exercise any CCPA right.

To exercise any of these rights, email scream@fatalfear.com with the subject line "California Privacy Request." We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf. We honor the Global Privacy Control (GPC) browser signal as a valid opt-out request for sharing Personal Data with advertising partners.

California's "Shine the Light" Law

California Civil Code Section 1798.83 permits users of our Service who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to scream@fatalfear.com.

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires commercial websites to post a privacy policy. We comply with CalOPPA by posting this Privacy Policy conspicuously on our Website.

Privacy Rights for Minor Users

California Business and Professions Code Section 22581 allows California residents under 18 who are registered users of online services to request and obtain removal of content or information they have publicly posted. To request removal, please contact us with a detailed description of the specific content or information you wish to have removed. Please be aware that such a request does not ensure complete removal of the content or information, as there may be circumstances under which the law does not require or allow removal.

Text Messaging (SMS)

If you have opted in to receive SMS text messages from us, you may cancel the SMS service at any time by texting "STOP" to the short code. After you send the message "STOP," we will send you a reply message to confirm that you have been unsubscribed.

If you want to join again, simply sign up as you did the first time, and we will start sending SMS messages to you again. If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly by emailing us at scream@fatalfear.com.

Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies. Carriers are not liable for delayed or undelivered messages.

Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

We will let you know via email and/or a prominent notice on our Service prior to the change becoming effective.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Privacy Policy